Rethink EOS
The integration of tradition and innovation, EOS R is a camera that feels uniquely Canon at first touch, yet surprises with a clean modern design and intuitive new controls. RF lenses deliver unprecedented levels of sharpness and all feature Canon’s new lens control ring for fast intuitive shooting.
Rethink Mirrorless
It’s time to change how you think. The EOSR full frame mirrorless camera is a revolutionary new system that enhances performance like never before. Capture movement in any light with the fastest, sharpest Canon lenses, hyperfast autofocus and a 30.3MP Full Frame CMOS sensor. Experience intuitive control with revolutionised feel and functionality.
Rethink Speed
Canon’s Dual Pixel CMOS Auto Focus (AF) has been supercharged and combined with a DiG!C 8 imaging processor to deliver AF in as fast as 0.05 sec - our fastest AF in a full frame camera – an astounding 5655 available AF point positions, frame coverage area of 100% vertical & 88% horizontal, Eye Detect AF and the ability to focus in the dark down to EV -6.
Rethink Precision
Capture movement in any light with the fastest, sharpest lenses. The EOS R system is born from a pursuit to create lenses that deliver unrivalled image quality. Mirrorless design and the new RF lens mount have allowed flexibility to engineer lenses that were not previously possible. A new dedicated RF lens range is complemented by compatibility to over 90 Canon EF & EF-S lenses via one of 3 lens adapters.
Rethink Control
Experience intuitive control with revolutionised feel and functionality. All main dials and buttons  on the EOS R are easily customizable to shoot your way while each RF lens features Canon’s new lens control ring for fast control over your choice of aperture, shutter speed, ISO or exposure compensation.